Project Brief

A podcast is an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user’s own local computer or portable media player. The word arose as a portmanteau of “iPod” (a brand of media player) and “broadcast.” The files thus distributed are typically audio or video, but may sometimes include other file formats such as PDF or ePub.

Some have labelled podcasting as a converged medium bringing together audio, the web, and portable media players, and also a disruptive technology that has caused some in the radio business to reconsider established practices and preconceptions about audiences, consumption, production, and distribution. Podcasts are usually free of charge to listeners and can often be created for little to no cost, which departs from the traditional model of “gate-kept” media and production tools. It is very much a horizontal media form: producers are consumers, and consumers may become producers and engage in conversations with each other.

Visual A

Podcast Production Samples

Skills Needed

Podcasting as part of your business & marketing plan is a solid choice that will absolutely separate you from everyone else. Why? Because, the others (Your Competition) are too afraid to find out the costs, value the benefits and add this growing resource to their marketing plan.

Adobe Audition 98%
Adobe Illustrator 98%
Sound Production 98%
Syndication 98%

We’re not saying you can’t do this yourself. However, taking on the time consuming process of producing quality podcasts has a huge learning curve. Quality podcast production requires experience with audio production equipment, mixing, editing and finally syndication.  If you want high quality results from your podcast, you’ll need high quality ingredients to start with. Other than experience, you’ll need the proper equipment and editing software. From there you’ll need to understand the syndication aspects from RSS feeds to Content Delivery Networks or CDN’s. Then, you’ll have to coordinate interviews, recordings, planning, etc.

Listeners are very particular and if your production quality is lacking, you’ll lose your audience quickly. Although it sounds complicated, podcasting is affordable, and If you choose to use Blurbidea for your podcast production and syndication, the first thing you need to know is that our success depends on your success. This means we’re not just another podcast vendor, we’re you business partner. We’ll do the heavy lifting, so you can focus on generating income for your business. Let’s make you the shinning star in your industry. Listen to some of the samples above:

Initial Podcast Recording

The process starts with recording the podcast episode. There are several types of podcasts: solo, interview, multi-host, video.

Editing & Mixing

Quality podcasts are edited in “Post-Production.” Mistakes are removed and music, jingles, testimonials, spots, and transitions are added. Then, all audio is leveled for best playback quality and exported for distribution.

Final Delivery

The final step in the process is to syndicated the podcast episode via RSS feeds, where individuals have subscribed to receive automatic downloads or push notification from podcast aggregators like iTunes, Google Play, email and your website. Then wash – rinse – repeat.

Arlee, through his Company Blurbidea, designed a website for our small law firm and we are more than happy. He not only has great technical skill but also has serious marketing knowledge and he has assisted us greatly in both areas. I would recommend him highly.

Chuck Ormond, Ormond Dunn Law Firm

Arlee has done an excellent job of taking my vision and creating a reality that has exceeded my expectations. His talent goes far beyond the norm. When you are able to have a professional that understands the real estate business and knows what it takes to be successful, the outcome is pure brilliance. Thank you for being a mentor and challenging me to be better than I ever thought I had the ability to be!

Yvonne Pinelli, Exit Midlands Realty

R. Lee “Arlee” is very knowledgeable; he keeps up with all the latest trends. He has a lot of imagination, and the quality of his work is first rate.

Richard C. Marcus, D.M.A., College of William & Mary

Arlee approached me in June of 2008 regarding the sale of family owned beach property in North Carolina. He had a sales concept that I had never heard of….. video sales presentation! I hired him to produce the video of my families property and was ecstatic with the finished product. The sales agent I had a listing agreement with didn’t pan out and I signed on with Russ. He guided me through the detailed paperwork, explaining in common sense language exactly what I needed to know about our agreement. With his expertise and commitment to solid business practices, we collaborated on a Eastern US marketing campaign of my family property. It was a fabulous experience from to start to finish. I wouldn’t hesitate a second to hire him again to consult with me. I wholeheartedly recommend him as a Real Estate Consultant/Video Producer. His work is excellent!

When Ambient Media first launched onto the scene we called on Arlee to design our website. His knowledge and experience allowed us to move quick and meet our deadline. We were thrilled to find someone who wanted to understand our business and presented the best ideas. The final product far exceeded our expectations. If you need a creative web designer that you can trust from concept to final product look no more… Arlee is your man.

As I am learning Adobe Illustrator/Photoshop he has been an amazing and patient teacher.  I can tell you I am not the best student. He is knowledgeable and highly skilled at website designing, all Adobe products.

Arlee is an excellent website designer and marketer.

We used Arlee for all kinds of tech help at my last job for the last two years and he was amazingly helpful. He would create YouTube videos to help our staff & clients understand how to use new applications. He was always there for us!

Arlee is and always has been an outstanding resource for our business.  Intelligent, savvy and very creative. He can handle a vast array of assignments and he is available 24/7 long before 24/7 was vogue.