Project Brief
This is a complete branding package for ArchTex. The goal was to design a comprehensive brand that offered a full cross-platform presentation for this architectural firm. We used it as part of diamond.
Visual A

Visual B

Conceptual Design Samples



Skills Needed
Taking on a project like this requires experience with planning the project, along with coordinating the core graphic design. A strong understanding of branding and multimedia is an absolute must. Clearly a project design like this would also require multiple skills from Adobe Illustrator to Photoshop and InDesign.

Initial Concept Planning
The process starts with discussing concepts with the client, in order create a branding pattern that incorporates itself with the type of business or industry that the client is in
Drafts & Revisions
Based on the interview we create drafts for the client to review and make revisions to the client’s specifications.
Final Delivery
Once the client has agreed to the final draft we implement a process of delivery with a complete package and/or stationary
Strong Brands
Many factors influence the strength of a particular product or brand. If you understand these factors, you can think about how to launch a new product effectively, or work out how to turn a struggling brand into a successful one. We at Blurbidea prides ourselves in the understanding that, “Image is Everything.” You brand has much to do with your image… and that’s where we benefit you most.

Excellent Results
Let’s get to the bottom line first: A positive brand allows you to charge more for your product or service, because people will be willing to pay a premium for your name—just as they pay a premium for jewelry that comes in a little blue box or electronic equipment with an apple on top. Is the quality of those products significantly superior to competitors’ offerings? Maybe, maybe not. But the perception is that it is. And when customers are willing to pay extra for a name they trust and/or value, that boosts your profit margins.









