Project Brief

This is a complete branding package for ArchTex. The goal was to design a comprehensive brand that offered a full cross-platform presentation for this architectural firm. We used it as part of diamond.

Visual A

Visual B

Conceptual Design Samples

Skills Needed

Taking on a project like this requires experience with planning the project, along with coordinating the core graphic design. A strong understanding of branding and multimedia is an absolute must. Clearly a project design like this would also require multiple skills from Adobe Illustrator to Photoshop and InDesign.

Project Planning 98%
Graphic Design 92%
Branding 96%
Multimedia 98%

Initial Concept Planning

The process starts with discussing concepts with the client, in order create a branding pattern that incorporates itself with the type of business or industry that the client is in

Drafts & Revisions

Based on the interview we create drafts for the client to review and make revisions to the client’s specifications.

Final Delivery

Once the client has agreed to the final draft we implement a process of delivery with a complete package and/or stationary

Strong Brands

Many factors influence the strength of a particular product or brand. If you understand these factors, you can think about how to launch a new product effectively, or work out how to turn a struggling brand into a successful one. We at Blurbidea prides ourselves in the understanding that, “Image is Everything.” You brand has much to do with your image… and that’s where we benefit you most.

Excellent Results

Let’s get to the bottom line first: A positive brand allows you to charge more for your product or service, because people will be willing to pay a premium for your name—just as they pay a premium for jewelry that comes in a little blue box or electronic equipment with an apple on top. Is the quality of those products significantly superior to competitors’ offerings? Maybe, maybe not. But the perception is that it is. And when customers are willing to pay extra for a name they trust and/or value, that boosts your profit margins.

Arlee, through his Company Blurbidea, designed a website for our small law firm and we are more than happy. He not only has great technical skill but also has serious marketing knowledge and he has assisted us greatly in both areas. I would recommend him highly.

Chuck Ormond, Ormond Dunn Law Firm

Arlee has done an excellent job of taking my vision and creating a reality that has exceeded my expectations. His talent goes far beyond the norm. When you are able to have a professional that understands the real estate business and knows what it takes to be successful, the outcome is pure brilliance. Thank you for being a mentor and challenging me to be better than I ever thought I had the ability to be!

Yvonne Pinelli, Exit Midlands Realty

R. Lee “Arlee” is very knowledgeable; he keeps up with all the latest trends. He has a lot of imagination, and the quality of his work is first rate.

Richard C. Marcus, D.M.A., College of William & Mary

Arlee approached me in June of 2008 regarding the sale of family owned beach property in North Carolina. He had a sales concept that I had never heard of….. video sales presentation! I hired him to produce the video of my families property and was ecstatic with the finished product. The sales agent I had a listing agreement with didn’t pan out and I signed on with Russ. He guided me through the detailed paperwork, explaining in common sense language exactly what I needed to know about our agreement. With his expertise and commitment to solid business practices, we collaborated on a Eastern US marketing campaign of my family property. It was a fabulous experience from to start to finish. I wouldn’t hesitate a second to hire him again to consult with me. I wholeheartedly recommend him as a Real Estate Consultant/Video Producer. His work is excellent!

When Ambient Media first launched onto the scene we called on Arlee to design our website. His knowledge and experience allowed us to move quick and meet our deadline. We were thrilled to find someone who wanted to understand our business and presented the best ideas. The final product far exceeded our expectations. If you need a creative web designer that you can trust from concept to final product look no more… Arlee is your man.

As I am learning Adobe Illustrator/Photoshop he has been an amazing and patient teacher.  I can tell you I am not the best student. He is knowledgeable and highly skilled at website designing, all Adobe products.

Arlee is an excellent website designer and marketer.

We used Arlee for all kinds of tech help at my last job for the last two years and he was amazingly helpful. He would create YouTube videos to help our staff & clients understand how to use new applications. He was always there for us!

Arlee is and always has been an outstanding resource for our business.  Intelligent, savvy and very creative. He can handle a vast array of assignments and he is available 24/7 long before 24/7 was vogue.